Bob Arum will Market Pacquiao in Mainstream America

According to New York Post, because of the not so great Pacquiao vs Diaz Pay Per View buys (more or less 250,000), Bob Arum is planning on marketing Pacquiao to the general population. Bob Arum's goal is to make casual sports viewers recognize Pacquiao.

"We're going to start marketing Pacquiao totally different," he said this week. "We're going to get him to the mainstream American language stations and get him on shows like Lettermen and Jimmy Kimmel. We're working on getting him on those kinds of shows. We're going to make him known in the mainstream. I believe it can be done. It's going to take hard work."

Pacquiao is one of the most exciting and best active boxer alive but some would argue he isn't marketable to the general American population because he could barely speak English.

Some even blamed the recent dismal showing because Diaz is an almost unknown entity. But think about it: fighters like De La Hoya, Jones and Trinidad could fight a Class C boxer and would still generate at least 400,000 buys.

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Jasmine Villegas Sings Hero for Manny Pacquiao
SOP, a weekend noontime variety show in the Philippines, wished Manny Pacquiao good luck through a song. Filipina-Mexican Jasmine Villegas, and SOP regular Kyla sang a rendition of Mariah Carey's Hero. Both of the singers stood side by side the seated Manny.

After the song, the SOP hosts wished Manny good voyage for his upcoming trip towards his training for the Manny Pacquiao vs David Diaz fight on June 28, 2008.

Jasmine Villegas Sings "Hero" for Manny Pacquiao Video

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Manny Pacquiao Acting: Lapu-Lapu in Mactan Cebu
photo credit: giovani omega

Manny Pacquiao starred as Philippines hero Lapu-Lapu in a re-enactment of the Battle of Mactan last April 27, 2008 in Cebu, Philippines.

Wearing an ethnic undergarment (bahag) and holding a battle sword, Pacquiao battled it out with actor Dennis Trillo who portrayed Portuguese explorer Ferdinand Magellan at the Victory in Mactan (“Kadaugan sa Mactan" in Cebuano dialect) near the Lapu-Lapu shrine. Pacquiao’s wife Jinky played Lapu-Lapu’s wife.

The Victory in Mactan re-enactment is a tourist attraction for many decades now.

About Lapu-Lapu

Lapu-Lapu is regarded by many as the first National hero of the Philippines.

On the morning of April 27, 1521, Lapu-Lapu and the men of Mactan, armed with only spears and shields, faced Ferdinand Magellan and his Spanish soldiers. Magellan is known as the man who first successfully attempted to circumnavigate the Earth.

In what would later be known as the Battle of Mactan, Magellan and several of his men were killed. Few of Magellan men's survived the battle, those who do are the first to successfully circumnavigate the earth. Most of those who returned to their homeland died in war or from disease.


Manny Pacquiao Acting: The First Hero Video

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Manny Pacquiao Erik Morales San Miguel Beer Commercial

This 2007 San Miguel Beer Commercial features Manny Pacquiao, Erik Morales, and Freddie Roach. The TV Commercial was shot in only two days at a Forbes Park mansion in Makati City in the second week of January of 2007.

In the TV ad, Manny Pacquiao and Freddie Roach met at a party. "How you doing," said Roach to Manny.

"Manny, kaya mo pa ba daw ng isang round (Manny, can you still last for another round)?" asked a woman.

"Who's asking?" said Freddie Roach.

Erik Morales walked up to Manny Pacquiao during. A Mexican guitar plays as a background music, while Morales was staring down Pacquiao. Morales upon approaching Manny breaks into a smile and raises two bottles of San Miguel’s Pale Pilsen brew, and hands one to Pacquiao.

“Wala kang katulad, Manny (You are peerless, Manny),” said Erik Morales.

"Parang San Miguel Beer," answered Manny Pacquiao.

"For me this is the best beer," said Erik Morales.

"O, Straight" said Manny Pacquiao. They both laughed.

The message of the ad is that friendship is sealed over bottles of San Miguel Beer.

McCann Erickson, the ad agency of San Miguel Beer, has drafted a contract that barred the participants from saying that payout amount. However, in the opinion of some advertising analyst, the Pacquiao-Morales SMB commerical could be one of the most expensive commercials in the history of Philipines television. There are rumors that circulated that Morales got P5 million for the commercial while Roach received P2 million.

Manny Pacquiao Erik Morales San Miguel Beer Commercial

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What to do when Manny Pacquiao enters a club? Why, take a photo of course. After witnessing Manny Pacquiao Photo with Donna at the Embassy at the Fort, here are a couple more where fans gravitate towards the People's Champ.

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A noteworthy follow-up to Manny Pacquiao Photo with Women at the Embassy at the Fort. The face of "Donna" is finally revealed in this set of Manny Pacquiao at the Fort in Embassy Superclub. All in all a fun photo shots.

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There's a new Pinoy Scandal issue spreading on the Internet. In this Pacquiao Embassy Photos, Manny Pacquiao is seen with girls partying. The Pacman in an intimate moment with a young lady on the dance floor. The girl's name, according to a source, is Donna. She's a look-alike of Diana Zubiri. In this photo, they are dancing cheek-to-cheek. Manny whispers something to the girl. The guy on the right is Reli de Leon, Manny's close friend and spokesperson. "Donna" touches Manny's neck. That same night, Manny is seen with another lady who's wearing an empire-cut dress. The Embassy Club is Located at the Fort, Taguig, Metro Manila.

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